Wynn chief marketing officer Scott Moore began his job in January and The&Partnership won the business then, with work beginning in February. Wynn and The&Partnership told The Drum that the campaign was put together in a matter of just over four months. In addition to the TV spots and video, the full campaign encompasses digital, social, radio, print and OOH. The tag, ‘A World Above’ appears at the end. Gaming tables, fields of flowers and then Bird and Johnson all fly in the elevator, emerging at the Boston Encore. Another appears at a Parisian auction to pick up high-end art. More elevators are seen in the sky, one in a Wynn Vegas nightclub that picks up the Chainsmokers and a woman in a dazzling dress. The elevator then drops into a fancy restaurant with Sinatra on the wall as his song Nothing But the Best plays over the action.Ī server gets on and the elevator shoots through the roof. It starts with a night shot of Shanghai, then close up to a chef coming out of a Chinese restaurant and walking into a lone golden elevator. In the spot, a golden elevator serves as a metaphor for elevating the Encore experience. The ‘A World Above’ campaign is anchored by two TV spots and a 90-second online video, featuring celebrity cameos from Boston Celtics legend Larry Bird and longtime friend and rival Magic Johnson, plus The Chainsmokers, with Frank Sinatra providing the soundtrack.